This is a code snippet of how to have personalization in the subject of Listrak emails
If we want to say: “Hi, <First Name>” when there is first name present or if there is no first name, then it should say: “Hi There”, then use the following snippet in the subject:
Hi<<Customer Information\First Name Default='' ShowValue='FALSE'>>,<</Customer Information\First Name>> <<Customer Information\FirstName Default='There'>>
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